Category: Press Release
3Fifs Channels Eva Cassidy and Lydia Lyon for a Twist on a Soulful Classic New Music Release "Dive in Deep"
FOR IMMEDIATE RELEASE // Multi-talented independent rapper 3Fifs is building a huge movement one fan at a time. He is a magnetic artist, who exudes confidence and has the skills to back it up. His flow, delivery and cadence are top notch, and his lyricism earned the honor of "Urban Songwriter of the Year" in the Great American Song Contest for his song "Blind the Sun." Known for his conceptual wordplay and dynamic rhyme schemes, the multi-dimensional Florida-based artist has music running through his veins.
The St. Louis-born rap renegade is currently dominating streaming services with his new single "Dive in Deep," released independently. The song is now available on all digital retailers and streaming platforms including Spotify, iTunes, Amazon Music, and Deezer.
The music video for "Dive in Deep" was co-directed by Midnight Films and 3Fifs himself, and shot at The Jumping Jupiter Club in St. Louis, MO. The video serves as part of a three-part series from Fifs' first underground release.
WATCH: "Dive in Deep" by 3Fifs 3Fifs - Dive in Deep ft. Lydia Lyon [Official Video]
In this innovative visual story, 3Fifs and his friends have recently escaped a slave plantation to find work in the city as musical performers. While performing, his former slave owner finds himself in attendance and is determined to get back what is his. Meanwhile, Fifs serenades a beautiful woman while the soulful songstress Lydia Lyon lends her vocals. 3Fifs' captivates listeners with conceptual art that has seldom been touched on by his contemporaries. His music incorporates an element of realism and rawness that is authentic and seldom seen on today's musical landscape. The Palm Beach wordsmith's lyrics convey a musical diary of sorts; his songs are honest and personal and they touch on matters close to the heart. For press inquiries, please contact Yo! Promotions at info@yo-pr.com
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3Fifs is a hip-hop artist from St. Louis, MO, now in Palm Beach, FL. Historically inspired and Golden Era influenced, Fifs makes classic music that transcends time. A proven performer and recognized lyricist, 3Fifs is your new favorite artist.
3Fifs (Three Fifs) is a St. Louis, MO. born hip-hop artist who aims to make history. Since releasing his first full-length project “Birth of a Nation” in February of 2013, Fifs has gone on to earn several accolades: he was nominated "Freshman of the Year" at the 2014 SLUMFEST Hip-Hop Awards; has been featured on countless blogs and radio stations; had the music video for his single "Danny Bonaduce" featured on MTV’s RapFix, and the former TV star himself featured the video on his website and radio show; in May of 2014, became one of only 14 US hip-hop artists chosen to showcase at the Canadian Music Week, performing live at the Hard Rock Café in Toronto; and was selected "Hip-Hop Songwriter of the Year" in the Great American Song Contest 2016.
Now, residing in Palm Beach, FL, 3Fifs marked a triumphant return to the music scene, after a six-year hiatus, with his singles "Season of the Fall" and "Smoke in the Breeze." Debuting at number ten on the Upcoming 100 charts and gathering nearly 200K views combined, the dynamic lyricist has made his presence felt immediately. Shaken and inspired by the death of his cousin, O So Amazin', with whom he frequently collaborated, 3Fifs is reinvigorated to take hip-hop back to its glory days with uncensored emotion and honest lyrics.
3Fifs' soul-piercing lyrics are profound, his metaphors are creative, and his delivery is unique and energetic. His songs are extraordinarily precise, emotionally rich, and powerfully persuasive. He is a magnetic artist who exudes confidence and displays the skillset to back it up with flows, delivery, and cadences that are top-notch. Known for his conceptual wordplay and dynamic rhyme schemes, the multidimensional and captivating artist has music running through his veins. 3Fifs lives the life he raps about, giving him a unique selling proposition in an industry in which his authentic realism and rawness are seldom seen. As an artist who puts top effort into each verse and seemingly never runs out of material, 3Fifs is more than a rapper: 3Fifs is a winning brand.